Blog Post Promotion on Social Media: Instantly Hooking Reader Attention
[This is all the space you have to grab a reader's attention when your post is promoted on social media. Sometimes you have] a little more space, sometimes you don’t. It works the same way as the first paragraph of a novel, if you don’t hook the reader in that “prime real estate,” you lose their interest.
Let me give you an example or two. When you post a link on Facebook, whether on your timeline or page, you get an image and the best part of a long sentence.
If you use this space to say, “This is part 28 of my series on books…” your blog post may not come across as appealing to read. The same works for guest posts where you introduce people, rather than letting their message pull in interest. “Joining me today as part of the “Lessons from the Writing Life” Guest Post series is Molly Jones…” I am out of promotional space. No one sees who Molly is, or why they should use their limited time to read the post.
Google Plus works the same way. Unless you write an introductory comment to attract attention, you get a blue hotlink and the first sentence. That’s all.
Please do visit Sonia’s blog, Gutsy Living. It’s awesome. http://soniamarsh.com That wasn’t enough either was it? Again, so much of our success in gaining promotion comes from great tag lines. “Sonia’s blog features ordinary people who overcome the challenges in their lives. It empowers me when I read it.”
If you are a Triberr user, you have yet another problem. The tag line from your blog can get in the way of Triberr promoting the first line of your post. All the readers will see for any post is “CommuniCATE features resources for writers which are published twice weekly.” That is useless. Because of this, I deleted my tag line. I noticed my share stats had dwindled and this was why. Here is what a well done post on Triberr looks like. (You may prefer no hashtags in the title.)
So think about what you put in that all important space. It will make a significant difference.
This blog post by Cate Russell-Cole is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. You are free to share and adapt it.
No images on this blog may be copied, captured, or altered for your own purpose without the consent of the originating owner.
Filed under: Writing Tagged: attention, blog, blogging, capture, effectiveness, encouragement, Facebook, Google Plus, hook, inspiration, marketing, problem solving, promotion, reader, resource, social media, strategy, success, Triberr, writer, writing
