Branding Redux

One outcome of this weekend that was mostly frittered away in drinking and laughing with friends (fair enough, eh?) and eating bacon (mmmmm, bacon) was that I had a brain storm of an idea for the elusive branding concept. As I have mentioned before here, the concept of branding your work to establish a clear identity for what you do (no one has any doubt what Nora Roberts' name on a book means, or Stephen King's) has proved challenging for me. So, my latest idea for the apparently 'essential'...