Easy win for publishing: network and systematize PR and marketing

My latest Locus column, "Improving Book Publicity in the 21st Century," addresses the lack of automation and management in traditional publishing an publicity, and suggests some simple and cheap ways that publishers could join up the way its editorial, marketing a PR departments communicate with reviewers and other publicity outlets to save money and score more PR for their writers.

Right now, this stuff all lives in separate word-processing files and spreadsheets in different departments’ han...