What’s In A Name?

fter you’ve established what you’re selling, you next need to ask yourself, what should my brand be called? Your brand doesn’t necessarily have to be your actual name. It can be your pen name or like with Cult of Racewood something that could be a play on your name, if you can immerse yourself as the face of your brand enough, technically it could be anything, as long as it always relates back to you. The key is association, will people associate you the author back to your brand? Consider your blog title. What made you chose it? How does it represent you, and could it possibly help grow your brand?

Remember, while it’s ultimately important that you love your brand, your audience has to like it too. Don’t assume that because you like something that you’re audience will as well. You may have to consider taking a step back and separating yourself from the brand a bit in order to gain more perspective, if that doesn’t work, consider hiring a graphic designer who you can explain your brand and what you hope to accomplish with that brand to. Think of your designer like an editor, it’s their job to always remain objective in the hopes of creating the best possible product for you in the end.

Once you’ve decided on your name, you should next consider your color scheme and font options. If necessary consider consulting a graphic designer for better assistance. Tomorrow I’ll discuss the importance of font choices and the emotions they can illicit, as well as colors and their similar emotions.