The Mighty Statistic: How to Make Numbers Stick

I want to tell you about a statistic that changed my life and afterwards give you some thoughts about making your own data more life-changing. The stat was authored by my colleague Charles Fishman at Fast Company in his piece on the bottled water industry.First let me give you some backstory: In San Francisco, the city water comes from Yosemite National Park. It's so clean that the EPA doesn't require San Francisco to filter it. And it's cheap: San Francisco city water costs about .0021...