"This American Life" Doubled Number of Donations Using Haiti Model of Mobile Giving

Funny/sad/thought provoking/brilliant/informative/infographable public radio show This American Life (oh wait, I forgot to add "Peabody-Award-Winning!) is in less danger than a lot of public radio shows, because it's great and everyone rightfully loves it. But it's still available as a free podcast, and given its popularity, that hosting costs lots of money. So the show has two fundraisers per year by necessity.

As an experiment, in December 2009 the show tried out a new mobile giving method...