Guest Blog: Why Some Authors Fail

Today, book marketing whiz Penny Sansevieri, president of Author Marketing Experts, Inc., shares with all authors valuable information on what works and what doesn't work in getting your book noticed, bought, and read.

Why (Some) Authors Fail
by Penny C. Sansevieri

Sorry for the buzz kill title of this article, but instead of spreading pixie dust as many marketing articles do, I thought I'd take a hard look at the realities of self-defeating behavior and some of the things authors might buy into...