Startup Juice: The NewsCred Variety

As an investor, one thing I look for in any startup is whether the entire team is drinking the same startup juice—from founders to employees to even interns. I don't say, “Drinking the same Kool-Aid,” because there are negative connotations surrounding that particular phrase.

Drinking startup juice is case dependent because each startup has its own culture. There are different varieties ofjuices in the beverage market, and there are infinite varieties of startup juice.

The basic, common key ing...