Google Threatens Booze Site Groggle. Do they Have a Keg to Stand on?

This is Groggle.com, an Australian price-comparison Web site that hunts down the cheapest alcohol for your pleasure (and pain, the following day). It's just been sent a cease-and-desist letter by Google.com--for those of you not in the know, it's an online search engine firm based in the U.S. which is diversifying into other markets. And it's all to do with the Groggle founders' choice of name.

Cameron Collie and Alec Doughty registered the name with the Aussie trademark office last year, and...