Bank Uses Stefan Sagmeister's Wit as Ethical Currency


Of all the industries who should be running clever, inspirational advertising right now, banks need to step it up the most. A new
campaign from Standard
Chartered
might give Goldman Sachs some ideas for how to redeem themselves once their hearing ends. The new campaign for the bank is entitled "Here for Good" and features ads with objects arranged into inspiring typographical messages. Sounds familiar, we know, but Standard Chartered has definitely earned our trust in one area: Instead...

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Published on April 28, 2010 12:03
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