The Toyota Crisis Calls for a Logo Tune-Up

The bad news at Toyota is in overdrive. Since the recall of the Prius for its deadly acceleration problems, the carmaker has been hemorrhaging sales and consumer confidence. Now, even its luxury brand, Lexus, is under investigation for "stability" problems. Ouch!

Megabrands implode all too often. The bigger they get the more fragile they become. It may be as troublesome as unethical labor practices or just too many coffee shops. Most are expert at crisis management and eventually survive. In...