How Bracelets & Intuition Offer 3 Keys To Using Big Data Successfully

Imagine if Buzz Lightyear walked up to you and wished you Happy Birthday at a Disney Park. Or if a smart app could predict when you might be hungry based on your last meal, and proactively send you an alert with a coupon to a restaurant you happened to be walking past.

This vision of a nearly sentient and automated marketing world (dramatically visualized in the film Minority Report) is one of the future scenarios that increasingly data-centric organizations of all sizes imagine these days.

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