Getting Social with Real Estate

Social networking has infiltrated our lives.

There isn’t a facet of people’s lives that doesn’t include some sort of social networking. Millions of people have Facebook and Twitter accounts. Most people that use social media have more than one account with multiple platforms.

There’s Instagram, Whisper, Tumblr, and Pinterest. Members can share information regarding anything they wish and more importantly people are sharing their real estate stories.

Home Buying and Properties

Real estate companies have found that social networking is a great way to spread awareness of the homes or properties that are available for sale.

With so many people on social networks real estate companies are able to reach hundreds, if not thousands, of potential buyers instantly. Consumers now spend most of their time researching properties online. It is far more simple for a potential buyer to find information online regarding a property than to hunt down the same data through libraries or town records.

Through social media a real estate broker can list pictures of a property in real time, on site.

Not only can the agent list those pictures, the agent can also create a virtual home tour, then answer questions in real time, be they questions on pricing, work done on the home, the importance of finding the right title agency, or comparable homes in the neighborhood. Conference calls via Skype or other instant messengers can help create virtual showings. Google Plus allows a ‘hangout’ function where an agent can show the home in real time to anyone that wishes to join their ‘hangout’.

Branding

As with other companies, real estate agencies can build their brand through social media.

Easy access to potential buyers can create the perfect environment for branding. People will be able to browse your company’s profile and get to know exactly what type of properties you offer.

Your customers will also get to know the personalities of agents that participate in the social networking. Agencies with a prominent logo, catchy taglines, and great customer service are more likely to be visited on social media than a boring company with no logo and links with no information to properties that have no real  data listed about them.

Customer Service

Social networking is a great way for real estate companies to provide customer service.

More people are using social networking on their mobile phone, tablets, and other devices. People spend more time connected via mobile means and conduct quite a bit of business through mobile devices. Home and property purchases can be conducted through these means – in fact with the capability of most mobile phones people can browse listings and contact agents without ever even sitting down at their computer.

Real estate agents are using mobile devices as much as their customers. They are able to field phone calls and emails anywhere, any time.

Using social media to answer questions regarding properties has created a fast growing phenomenon that is setting the stage for all future real estate transactions.

Photo credit: Mashable.com

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