There is no upside to irrationality.

JDN 2456409 EDT 21:06.

 

Daniel Ariely is certainly a fine behavioral economist, though not quite the caliber of Daniel Kahneman (and apparently people named Daniel are drawn to behavioral economics?). His writing is easy to read but generally avoids dumbing anything down. His personal stories are compelling and moving, though one does tire of hearing over and over again about the accident that burned him. (I'm sure this was a pivotal moment in his life, but the reader doesn't need to ke...