Something I didn't know

I dropped in at my neighborhood bookstore yesterday, where they had just placed their orders for September books from Random House. Even though I didn't buy anything (they didn't have the cars issue of Consumer Reports) they were nice enough to let me take the catalog with me.

Not only was I able to see how many copies of Game of Cages they'd ordered (answer: 10), but I had a chance to look at the way RH designs their mailed catalogs. It was mostly just what you'd expect, except for one...