Marketing Websites: Patience Is No Longer a Virtue

In the old days (maybe a year ago) saying "patience is a virtue" or maybe "patience is its own reward" may have been an okay attitude to have when your company/business website slowly loaded. After all, why shouldn't your prospective clients/customers wait (only a few seconds after all) to see what marvelous information you have on your site?

Those days of prospective clients/customers waiting patiently for even a few seconds are gone — replaced by "if it's not immediate I'm out of here...