Audit Bureau of Circulation Adds Paid Apps and E-Readers to Mobile Publishing Stats

For newspapers, the Audit Bureau of Circulation's figures count a lot, as their stats can determine a publication's advertising rate--for better or worse. Its interactive unit, the ABCi just announced, via a partnership with Verve Wireless, that it is to track how many readers are accessing news sites via mobile devices--but how much difference will it make to newspapers' falling revenues?

"With all the buzz around the iPad, and with use of mobile browsers exploding," explained ABC president...