What e-book seller Kobo learned in 12 months about selling e-books (Video)

This is a video of a presentation given by Michael Tamblyn, the VP Content, Sales and Merchandising at Kobo. The presentation was called "Lessons Learned from Shortcovers and Kobo: A Year in the Life of the What and How of Selling eBooks."

I like the fact that Kobo is very interested in what their customers want, and is willing to make adjustments based on their findings. I also admire them for admitting what mistakes they made, and learning from those mistakes.