Ken Atchity on the Apple e-books case and its impact on the book industry

More on the changing landscape in literature and publishing




Story Merchant
Ken Atchity takes time out from working on the movie, “The Kennedy
Detail” in Louisiana, to talk with Larry and Dave about the Apple
price-fixing case and its potential and real impacts on traditional
publishers and booksellers.



Ken’s Story Merchant Books imprint is part
of a major shift to digital publishing, requiring a different mindset
and marketing strategy. Ken talks about his passion for stories and
introducing new authors, and how Story Merchant Books offers the author
higher payback and more control over the content than sales through
traditional publishing channels.






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