Net Marketing for Luddites: Part 1

.. I always knew my good friend George Whiteman was talented: his paintings are amazing; his CV includes album cover designs for the (now) classically famous. But now he has published a memoir (the first in a trilogy) — The Perrenial Freshman — and it turns out he's also an amazing writer.
But now that he has a book out, he needs to know how to promote it. He's never seen a Facebook page, thinks Twitter is what birds do, and doesn't know what a blog is. Where to begin?
First, I would say: the...