Help Me Lie to the Tree-Huggers

I guess today is Earth Day.  Didn't know that.

As it turns out, a fair number of cartoonists did know that and incorporated it into their comic, like

So now I'm getting emails asking me why MY strip makes no reference to Earth Day.  Like I'm some guy pouring oil on seagulls and chopping down redwoods so  they fall squarely on baby seals.

So please, help out and give me an explanation for how today's strip is actually promoting...