NBC's Not-So-Subliminal Green Messages Revealed

Anyone who watches 30 Rock, The Office, Community, or any other number of NBC shows has probably figured out that the network is trying to slip positive messages about sustainability into its programming. And in fact, NBC Universal claimed last year that its reputation as a green brand is recognized by 82% of viewers. It's brainwashing (or "behavior placement", in NBC-speak) ... for a good cause!

Just in case you don't have time to watch NBC Universal's Earth Week-themed programming, the...

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Published on April 22, 2010 08:42
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