The Sims Lets You Drive an Electric Renault Prototype

Renault may have discovered the secret to making electric vehicles more palatable for the masses: Stick them in video games. The automaker's Twizy Z.E. concept vehicle isn't going on sale in Europe until next year, but Sims players can soon download the car as part of the upcoming Electric Vehicle Pack, a free add-on that also includes solar panels and windmills--all of which cut down on weekly virtual household bills.

Why put branded EVs in a best-selling game? Stephen Norman,
SVP...