It’s All Relative

Historically, I’ve never really been a “comparison shopper.” I tend to shop based on experience and reputation. Meaning, the first brand I purchased of a particular item that served me well, is probably the same brand I’ll continue to buy.

When my 16 year old Saturn finally ran down, I bought another. When I’m out on the road, thinking about something other than cars, I’ll still notice every Saturn that drives by (whether it’s the samemodel as my 1992, my2008, or one in between). Why that is,...