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Lucky 2013: A case for economic good ...
Your business model is obsolete
How chewy cookies altered P&G’s destiny
If not for the Duncan Hines packaged chocolate chip cookie, A.G. Lafley's life story, the wealth of P&G shareholders, and even our understanding of corporate strategy might have been very different.
View more on Geoff Colvin's website »
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February 13, 2013 09:42
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