[Video] The Secret Power of Using LinkedIn Groups

So how many LinkedIn groups do you belong to? I’m in 50 – the maximum allowed  -- and there are tons of reasons for it. But first, lets talk about the kinds of groups you can join.

My personal favorites are groups that my prospects belong to -- in my case, that’s VP's of Sales, but for you it may be Clinic Directors. Or, if you sell to specific vertical markets such as printing or financial services, you can belong groups with that focus. And finally, if you sell in a certain geography, you’ll find LinkedIn groups too.

But why in the world would you join so many? Here are just a few reasons for using LinkedIn groups:

1. You have a chance to learn from and engage in online conversations with potential prospects.

2. You can demonstrate you’re a valuable resource by offering insights, ideas and information that’s helpful to group members.

3. You can send also send messages directly to group members – even if you’re not personally connected to them.

This is not a get-rich-quick scheme. You don’t join, pounce, and pitch. If you do, you’ll experience significant backlash and probably expulsion from the group.

Instead, you get involved in the group, contribute, start conversations and ultimately set up meetings. By using LinkedIn groups, you’ll absolutely get yourself in more doors – faster – and with your credibility established.