Introducing Guest Blogger Jamey Boiter: The Brand Innovator

We were first introduced to Jamey Boiter the same way we meet many of our favorite designers: As the subject of one of our Designers Accord case studies. His company, BOLTgroup had engineered a smart campaign to help introduce AirDye, a revolutionary synthetic textile made from recycled PET bottles and dyed without water. But Jamey and his team--who were early adopters of the Designers Accord--had done more than convey the message of this sustainable product to a new audience. They had...