Tumblr Is Turning a Billion Page Views Into Cash, but Not Through Ads

Tumblr is the Twitter of the micro-blogging world: It's stunningly simple, growing rapidly in popularity, and has had obscure plans to earn revenues. Until now, that is. They've unveiled a novel business model.

Tumblr has just completed round C cash-raising activities, as AllThingsD noted, and scored $5 million from investors Spark and Union Square (also the sole investors in its previous investment round) which brings its cash-raising efforts to a grand total of $10.2 million. Though that...