The Mekanism Guarantee: They Engineer Virality

[image error]

Photograph by Peter Rad

[image error]

WORKING BLUE: The partners (topless and vulnerable) and fellow Mekanistas at the Victoria Theater in San Francisco's Mission district. From left, CEO Pete Caban, director Ian Kovalik, president Jason Harris, and founder and creative director Tommy Means | Photograph by Peter Rad

Its viral ad work runs from lowbrow to esoteric to downright scary -- and that's all part of the plan. The machine behind Mekanism.

[image error]

Spending time with the partners from Mekanism can be