Branding Like a Badass

We often tend to think about branding in terms of our marketing properties: a logo, a website, social media accounts, printed materials. True, those are all part of “your brand,” but that isn’t really what a brand is, is it?

A brand is how people come to know who you are. Often times, that includes our marketing items, but it also includes: your reputation, your relationships, your history, and the perception of what you do or the value you provide. While these aren’t things that come out of y...