Creative ways to drive website traffic
The hope of every business is to increase the number of visitors who come to their website. In most cases, the more traffic your business website gets, the more sales, inquiries, money and exposure they get. However, just because someone comes to your website, it doesn’t mean they will buy from you. The best traffic comes from a community, followers, real customers and generally, people who have commercial value to it.
The key to online business success therefore, lies in getting relevant traffic to the website. Here are some creative and effective ways to drive community or relevant traffic to your website.
Guerilla Marketing done offline
If you thought that guerilla marketing tactics like stickers, leaflets, posters, community boards were dead; you had it very wrong then. These tactics still deliver results because people always want to know about nee stuff on the market. To succeed with this, all you have to do is to put some brain behind the wording on them to get desired results. These tactics work more effective like word of mouth and could bring good traction to your website.
Reward the visitors
Every once in a while, you need to reward your visitors because, like everyone else, they want to feel appreciated. A website that has done this well is Plagtracker.com rewards. They have user reward systems for people interested in plagiarism related or paper checking services. New users get free services for referring new visitors or users to them and qualify more free services to review them. Plagtracker also has an offline follow-up such that those who print their services to get more visitors get even more free services and checks.
To drive traffic to your website, you can add a few freebies to users depending on your service. This will give you traffic that is more relevant in the same fashion.
Discussion forums
In the past, the main source of website traffic was forums and online communities. The discussion groups bring forth many people on the web, in most cases, interested people. If you leverage the power of these discussion groups, you will be amazed at how many of them could bring visits to your website. If you’re a beginner in whatever field you operate, you need to start by finding a community of interested people in your niche, participate and get them interested in what you offer.
Blog comments
The key to getting traffic to your website lies in how much connection you create with fellow online authors, site owners, bloggers and many others. The easiest way to do this is comment on blogs they create. Blog commenting when done right improves the ability of other people to make site visits. More so, blog commenting in a niche or target market also gives you access to other users who may be interested in what you have to offer and hence visit your website.
Social bookmarking websites
Social bookmarking websites are a great source of traffic for websites if they are implemented properly. In most cases, these service or websites are good for new websites because they help discover new awesome websites or content. StumbleUpon for example, makes it easy for you to get traffic as a new site owner. Digg is good to help you get public interest to the content you create, while Delicious will categorize your website links and make it viral for traffic and interest.
Create good content
People will always look for interesting, detailed, well-authored content. Curating interesting, content rich articles on your website, and optimize them for SEO, chances are you’ll get more visitors coming. Sharing ideas, new perspectives and ways to do things with your blog will help you get the right attention and should be top on your list as far as generating relevant traffic to your website is concerned.
Learn to say thank you
The number of unappreciative people in the world is ever rising. If you run a business that sustains itself from more traffic, you need to start appreciating your visitors. You can do this in the form of podcasts, videos, photos, newsletters, and messages, which ask them to share with friends. This can drive huge amounts of traffic to your website.
Overall, application of one or all of the above techniques will enable you get more traffic.
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