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To Pin or Not to Pin?
Unless you've been living on the International Space Station, you've no doubt heard people talking about Pinterest. Have you taken the time to see what all the fuss is about? Have you set up an account and started sharing the things you love? Is your book on Pinterest? If not, what are you waiting for????
10.4 million people currently use Pinterest, and that number climbs daily. Pinterest is the fastest growing standalone website ever published to the web.
In the event you don't know about Pinterest, let me fill you in.
Pinterest is a digital cork board where you "pin" whatever interests you. People from anywhere can find your pins on the main Pinterest feed, and if they like what they see, choose to re-pin your image and all the linking details that go with.
What that means to you as an author is simple. Your book cover can be seen by thousands of people you may never connect with anywhere else. Pinterest offers you a free, easy and effective opportunity to have your title found and shared with other book lovers. Excited yet?
So how do you take advantage of this wonderful marketing opportunity?
Pinterest is an easy and fast way to build your author brand, share creative ideas, and showcase promotional content that supports your book marketing efforts. When done right, your boards can be visually dynamic, compelling and bring your book a new audience.
Think of it like this, you're creating a scrapbook for you as an author and/or for your book and its characters. The great news is, Pinterest allows you to create an unlimited number of boards, so your content is easy to manage and label.
Here are a few ways you can use the site:
1. Create a Pinterest board for the main characters or theme in your book. Pin images that help your reader envision the character. How do they dress? What do they like to eat? What kind of car do they drive? What makes your character unique? Pin pictures to the board and bring that person to life.
Do you have a special location in your story? In my first book, the majority of the story happens in Hawaii. Pinning for me includes sandy beaches, palm trees, surfers riding huge ocean waves, and many other iconic images that invoke Hawaii in the minds of my readers. See my example here .
You can even enlist the help of fans to add pins to your boards by adding them as contributors.
2. Allow your fans to get to know you. Show images of your writing space, your favorite coffee cup, or something that stimulates your creativity. Share your favorite recipes, favorite movies, the books you like to read, what music you listen to for inspiration. Who are you? Share a little.
One of my favorite things to do is to select images that sparked my imagination and Pin them to my Story Inspiration board with short little captions that hint at what the photo represents to me. One of those may turn into a future book.
3. Promote other authors. Share the books you enjoy reading. One of the most popular questions asked of authors is who inspired them? What are their favorite books. Pin those to your site and share the love.
Take the time to re-pin, like and comment on other people's content. Follow the boards of people who bring content you admire to the site.
Remember to add a Pinterest icon to your site, blog and Facebook page, linking back to your board. Tweet your followers and let them know where you can be followed on Pinterest.
Give your boards exciting titles that catch the eye. Use eye popping images at the cover for each board.
Choose large images with vibrant colors to draw people in. Pinterest is eye candy, make your boards visually flavorful.
4. Invite your family and friends to follow you on Pinterest and ask them to help you get started by participating on your boards.
Remember, like any other social media, it's not a one way street. Engage on other boards and have fun. If you enjoying creating the board, others will enjoy following you.
10.4 million people currently use Pinterest, and that number climbs daily. Pinterest is the fastest growing standalone website ever published to the web.
In the event you don't know about Pinterest, let me fill you in.
Pinterest is a digital cork board where you "pin" whatever interests you. People from anywhere can find your pins on the main Pinterest feed, and if they like what they see, choose to re-pin your image and all the linking details that go with.
What that means to you as an author is simple. Your book cover can be seen by thousands of people you may never connect with anywhere else. Pinterest offers you a free, easy and effective opportunity to have your title found and shared with other book lovers. Excited yet?
So how do you take advantage of this wonderful marketing opportunity?
Pinterest is an easy and fast way to build your author brand, share creative ideas, and showcase promotional content that supports your book marketing efforts. When done right, your boards can be visually dynamic, compelling and bring your book a new audience.
Think of it like this, you're creating a scrapbook for you as an author and/or for your book and its characters. The great news is, Pinterest allows you to create an unlimited number of boards, so your content is easy to manage and label.
Here are a few ways you can use the site:
1. Create a Pinterest board for the main characters or theme in your book. Pin images that help your reader envision the character. How do they dress? What do they like to eat? What kind of car do they drive? What makes your character unique? Pin pictures to the board and bring that person to life.
Do you have a special location in your story? In my first book, the majority of the story happens in Hawaii. Pinning for me includes sandy beaches, palm trees, surfers riding huge ocean waves, and many other iconic images that invoke Hawaii in the minds of my readers. See my example here .
You can even enlist the help of fans to add pins to your boards by adding them as contributors.
2. Allow your fans to get to know you. Show images of your writing space, your favorite coffee cup, or something that stimulates your creativity. Share your favorite recipes, favorite movies, the books you like to read, what music you listen to for inspiration. Who are you? Share a little.
One of my favorite things to do is to select images that sparked my imagination and Pin them to my Story Inspiration board with short little captions that hint at what the photo represents to me. One of those may turn into a future book.
3. Promote other authors. Share the books you enjoy reading. One of the most popular questions asked of authors is who inspired them? What are their favorite books. Pin those to your site and share the love.
Take the time to re-pin, like and comment on other people's content. Follow the boards of people who bring content you admire to the site.
Remember to add a Pinterest icon to your site, blog and Facebook page, linking back to your board. Tweet your followers and let them know where you can be followed on Pinterest.
Give your boards exciting titles that catch the eye. Use eye popping images at the cover for each board.
Choose large images with vibrant colors to draw people in. Pinterest is eye candy, make your boards visually flavorful.
4. Invite your family and friends to follow you on Pinterest and ask them to help you get started by participating on your boards.
Remember, like any other social media, it's not a one way street. Engage on other boards and have fun. If you enjoying creating the board, others will enjoy following you.
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