How to ruin reading

I just got an e-mail offering "the first platform in the world that can put advertising in eBooks". I'm an author; I want people to know about my books, so I read further. The ad went on to describe ads to appear in the book - only at the start of each chapter. They could be video clips. The reader can't start reading until they wait 15 seconds for the ad.



The problem is that I'm also a reader. I applaud these folks for coming up with an innovative marketing technique. Unfortunately, it sou...