Something Even More Important Than Blogging Frequency for Building Traffic [Video]

Almost every time I speak on the topic of Platform, someone asks, “How often do I need to post on my blog to be build my platform?” The truth is, my opinion has changed over the years.

If you can’t see this video in your RSS reader or email, then click here.

When I first started blogging, I was like most people—I blogged when I was inspired. As it turned out, that wasn’t too often. As a result, my blogging frequency was all over the map.



Sometimes I blogged twice a week. Sometimes twice a month. No wonder I couldn’t seem to build any momentum.

About four years in, I made a commitment to post three times a week—no matter what. My traffic increased dramatically. Then I decided to dial it up to five times a week. My traffic skyrocketed.

But over the last several months, I have changed my opinion yet again. I was inspired by Tim Ferriss’s concept of “minimum effective dose.” In this video I discuss how it applies to blogging frequency.

I reveal something that is even more important than frequency. Before you watch the video, take a guess at what you think it is and leave a comment below. Then watch the video (it’s less than three minutes long) and come back and tell me if you were right.

Question: What do you think could be more important than blogging frequency for building a platform? You can leave a comment by clicking here.