Guest Blog Post – How To Gain Readership Using Book Contests, by Scott Cowley

A week or so ago I did a twitter contest for a free signed copy of my book. And although I did have some participation (which I was very grateful for), the numbers of participants I was hoping for was nowhere near what I had envisioned. In fact, near the end of the contest I was scratching my head, wondering what I had done wrong.

I asked a twitter friend of mine (who I knew would have some good ideas), if he could give me some pointers. What I got from him was somewhat...