Unlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service

Jumping into Social Media is one of the smartest things a brand should do. It could also be one of the worst moves if the brand is not prepared.

All too often, I've heard gripes like, "we're on Facebook, but nothing is happening," or "we're on Twitter and no one is following us." You can swap out whatever Social Media channel I've mentioned and replace it with lines like, "nobody is watching our videos," "nobody is downloading our Podcast," and "no one is leaving any comments on our Blog."

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