In search of a jealous chipmunk

You won't find one, so don't waste your time.

Chipmunks, wolves and other wild animals rarely get jealous. The number one emotion among wild animals isn't vanity or happiness: it's fear.

Fear is everywhere in the animal kingdom, because fear is a great way to stay alive. Fear is hard-wired into successful species... it doesn't need to be taught.

You guessed it, we're wild animals too, a lot of the time. Marketing that preys on fear (buy duct tape!) has the shortest path to follow to success...

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Published on April 18, 2010 01:37
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Seth Godin's Blog

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