Sen. Al Franken (D-Minn.) on Monday said he’s still not satisfied with Euclid Analytics’ privacy practices because the company requires a person to opt out of its tracking technology.
Euclid’s technology is geared towards helping retailers gather data about shoppers’ behavior, such as how many people walk by their storefronts, how many new customers entered their stores on a given week, or how long they stay to shop in the store and which aisles they walked down. The company culls this data by using sensors to pick up the Wi-Fi signal on a consumer’s smart phone.
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Published on April 03, 2013 11:11