How to Make the Worst Marketing Idea Slightly Better

The flyer, the business card, the tri-fold brochure, the faux newspaper tucked under your windshield wiper... you've seen this before, right?

It's advertising confetti.

And it might be one of the worst marketing ideas around that's still so widely used.

While this tactic isn't something I recommend to my clients, there's still a few ways to make this slightly smarter.
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