Carl Linnaeus is rolling over in his grave

Have you ever noticed the Petco sign?

Note the tag line beneath the store name.

Supplies (dot) Fish & Grooming.

How did the geniuses who designed this sign rationalize this choice and separation of words?

Let's start with the word Supplies.  Isn't this sort of obvious?  Did the executives at Petco think that consumers might assume that the store sells animals but absolutely nothing else pertaining to the care of these pets?

Fish but no fish tanks?

Hamsters but no wheels?

Birds but...