Proust had his madeleines*…

I have an early memory of coming out of a newsagent's in my old home town – it was one owned and run by friends of my aunty and it's not there anymore, hasn't been for a long time – and opening a packet of chocolates. In my memory, the packet is white and features a picture of an owl wearing a mortarboard, along with some other animals (a giraffe?) standing around a blackboard on which sums are written. Maybe. That's the entire memory, but it comes with a vibe. An early 70s, carefree...