The First Customer

It’s you.

You are also the first reviewer of your work. Because if you release it to the world, you are in fact saying, “I recommend that you listen to this. Read this. Watch this. Buy this.”

The good news is that this means you create the work for yourself. And then you trust that the world needs your point of view. In fact, that gets to the fundamental audacity of creative work. You must believe that what you’re inventing is necessary.

That’s why—when it gets really tough to keep going—you have to dig deeper. Because if you’re going to do it, it has to matter to you.