Penelope Develops An Obsession For Books With The Word "Tycoon" In The Title

What exactly is a "tycoon" and why is it so damned popular in certain romance novels? According to the Merriam Webster dictionary, a tycoon is "a businessman of exceptional wealth and power: magnate." So, basically a tycoon is a really rich, powerful guy. Okay, I sort of get why that would be sexy. And, the tycoons in Maya Banks trio of books--The Tycoon's Pregnant Mistress, The Tycoon's Rebel Bride, and The Tycoon's Secret Affair-- are all hot Greek guys. I'm getting the whole tall, dark...