Save the Hollywood Sign or Turn It Into a Hotel?

Remember a few months back when Los Angeles mounted a bizarre campaign to protect the land behind the Hollywood sign by temporarily draping the letters with messages like SALLYWOOD, SAVE THE POOD and eventually SAVE THE PEAK? Danish architect Christian Bay-Jorgensen thinks we should embrace development, and he's designed a hotel that will wrap around the iconic letters to prove it.

His concept to turn the sign into a hotel would require building new letters (perhaps the old ones could travel...