It's a well-regarded "rule" of effective websites that the email optin box you have on your website should be on every page (you never know on what page a person will enter your site) and "above the fold" (visible without requiring a person to scroll down).
It's also a well-regarded "recommendation" that you offer a free something in order to encourage people to give you their name and email address.
For my sites I've always offered a free report. And here's the strategy I formerly employed...
Published on April 14, 2010 08:38