Reboot: Puma and Yves Béhar Spend Three Years Designing Super-Green Shoebox

The "Clever Little Bag" will completely overhaul the shoe brand's supply chain--saving millions in electricity, fuel, and water.

It's hard to imagine something as simple as the shoebox being completely overhauled and rethought. But Puma and Fuseproject, the design firm led by Yves Béhar, have done just that, in a design that was almost three years in the making. (The project is actually just the beginning of a brand overhaul, to be revealed soon.)

"Rethinking the shoebox is an incredibly...