The Art of Baffling With Bullshit

Pretty sentences are worthless if they only serve to cloak a rather simple principle in mystery, and make it sound more intellectual and complicated than it really is.

I find a lot of limited edition occult books do this these days.

They take 101 material, wrap it in a lot of big words and fancy metaphors, and sell it as 401. This works because, of those people who buy these books now, over 3/4 of them won’t be practicing ten years from now anyway. Basically – it’s a beginner’s market. It alway...