Today I read an article about the value (or lack thereof) of diamonds.
I’ve never liked diamonds, I simply didn’t see what the big deal was. Clean glass also glitters. Big whoop.
As it turns out, diamonds really aren’t that valuable. They’re not rare, their value does not increase or withstand inflation and, until about 1938 they had no special significant meaning.
That’s the year when a company called De Beers hired an advertising company, which started a hugely successful marketing campaign th...
Published on March 20, 2013 23:00