How To Be Relevant

It's important for a brand to understand their new role as a Publisher. It's important for a brand to understand that nothing happens unless they are interesting. It's also important for a brand to understand that none of that matters unless they are relevant.

A lot of people confuse "being relevant" with simply following a "trend" or "fad." You can quibble over the semantics of that last sentence, but think about American Idol and what Simon Cowell constantly attempts to reinforce to the...