Chipotle: Grass Fed Animals Make Tastier Tacos

Looking for some grass-fed beef on the quick? Chipotle has you covered. Steve Ells, the fast food chain's CEO, has long touted his commitment to selling sustainable meat from places like Niman Ranch. But does it make a difference to customers?

Ells explains his reasoning in an interview with SmartPlanet:

I'd say a while ago people mostly thought about convenience in fast
food. I think that we have shown that consumers can have fast food and
great taste, and food with integrity. What I used t...